A trademark is a sign which is used to distinguish the goods and services of one business from those of others. To successfully register it as a trademark, the sign must be able to be represented graphically. If you want to protect your Hong Kong startup or your established Hong Kong company, registering a trademark is critical. There are several key reasons why you’ll have to do this.
#1 Protect Against Copycats
When you register your trademark, it’s legally protected and no one is able to copy or duplicate it. This means that your ownership rights of the brand you have are protected. If you have a specific logo or a tagline for example, these are protected and become a part of your brand that no one else can copy or use. If anyone tries to use your brand name or tagline, you can take legal action. Your trademark is protected against copycats.
#2 Security in Cyberspace
On the Internet it’s easy to use a logo or tagline of another company on sites like Facebook, Pinterest, and Twitter. Your trademark protects you against this practice. No online users will be able to abuse your brand. If someone on one of these sites uses your brand in any way, they can have their account suspended or closed quickly. If you’re worried about online abuse a trademark is going to protect you against online abuse in any way.
#3 Inexpensive
It’s inexpensive to register a trademark in Hong Kong. The trademark registration in Hong Kong costs around HK$3,700. This isn’t very expensive and it’s an easy way to protect your company. It’s not a long process to get your trademark either. You may wish to consult a trademark registration service provider, however, before you begin just to ensure that everything goes smoothly.
#4 Build Your Brand
Think of all the well-known brands. These are all trademarked and are household names. If you get a trademark for your company, it means that your company plans to be in business for a long time and build customer loyalty. Customers are more willing to do business with well-known brands that have a trademark. If you want to showcase and build your brand, a trademark is ideal.
These are the top four reasons you’ll want to get your company a trademark. If you value your business and want to see it grow into the future, a trademark is going to help you. The main thing it does is protect your company name or logo from abuse by others so it’s essential that you have a trademark.